Redpeg Middle East Dubai Launch

What do you do when you can’t seem to put into words exactly what you do? You create an immersive event. We invited a few hundred of our closest friends in the Middle East to a one-night-only immersive experience to realize the power of experiential. Three weeks before the event guests were sent a digital RSVP accompanied by a questionnaire. They were asked to fill out a few details about their personality, questions that would all make sense at the end of the event when they were handed a parting favor with a unique chocolate bar customized to their flavor palette based on their answers. Interactive invitations were hand-delivered before the event alluding to the immersive, and floral, theme of the evening to come.

On the night of the event, following registration, guests passed through central door revealing a beautiful infinity room creating an out-of-this-world moment transporting guests from the real world into a dream-like state. Throughout the evening, guests enjoyed an array of multi-sensory experiences invoking all the senses by touching, smelling, and tasting their way around the event space. Experiences included a mocktail fern wall, an edible forest floor display, the Tree of Dreams and more. Every element of this event from the lighting to the brand ambassadors was designed to create a sense of wonder and imagination. After the event each guest was sent a customized email revealing the meaning behind the event and how it all came together.