Game Better Together

The goal was to establish AT&T to gamers as an authentic voice and partner, and not just a sponsor, within the entire gaming ecosystem. With a beautifully designed custom “command center” at ESL One and IEM where consumers were able to engage with 30+ gameplay stations. Beyond the footprint we integrated extended engagement through exclusive unreleased titles, as well as win VIP experiences and meet-and-greet moments with gaming influencers.